NEW BALANCE- SULI BREAKS

  • Ephraim Yeboah
  • Josimar Senior

I was tasked with creating digital assets for New Balance's collaboration with Suli Breaks. The brief was to create imagery with both a sporty and luxe feel. My background is in high fashion photography so the idea was to bring that element to a sports brand shoot. Something different from the everyday 'street shots' that most sports brands used. Everything needed to look clean and high end-sports luxe as it were. I decided to use a striking bright background for the shoot and also use coloured filters on the lights which hit Suli perfectly as we shot. I also used tubular lights to offeset the coloured filters that we used to add more energy to the images.