New Hokkaido Beer

  • Emile The Illustrator

I was asked by Sally Morrow Creative to illustrate three beer cans for a newly established beer: New Hokkaido (or Shin Hokkaido). Based on Japanese folk lore (ghosts called Yokai), for these three cans they wanted Yukki Onna (Snow woman), Yamabiko (Mountain spirit), and Kodama (Tree phantom). Each can references Hokkaido landscape, nature and Ainu native culture. Each illustration tiles at 360°, and is limited to 6 spot colours.