New Horror Campaign

This is the third time I have worked with brand New Horror and their amazing designer Jay Rickards. Following with the labels minimalist style of social media content, we mood-boarded options of concrete, empty spaces, soft lighting and dated film style tones. I scouted model Lydia from Stone Street Agency because of her talented dancing and gorgeous looks, she was fantastic with innovative and experimental poses that complimented the lighting perfectly. In post I edited to give a high grain, off colour film appeal, I worked through a few different styles of editing to give the content more longevity. In this shoot we also did e-commerce, but I won't post that as it's boring!