New York Writes Itself

YOU CAN'T MAKE THIS SHIT UP

CASE STUDY

New York Writes Itself began as a website that allowed people to write down all the weird and wonderful things they heard on the streets of New York - this ultimately served as inspiration for a series of Village Voice (Street Newspaper) cultural experiences. A comedy series, a letterpress exhibition and ultimately an Off-Broadway play - ‘8 Million Protagonist’

THE ONLINE SCRIPT

Written by the streets of New York. Site design and development with AVANT LA

NEW YORK WRITES ITSELF TRAILER
Co-written & Directed

THE CHAIRMAN
Co-written & Directed

NEW YORK TYPES EXHIBIT
Held at the Art Directors Club NY in collaboration with artists from the Keystone Design Union, Peter Kruty Editions, Swayspace, Tarhorse Press & Centre for the book arts

NEW YORK TYPES A MINI DOCUMENTARY
Co-Written & Directed

8 MILLION PROTAGONISTS
An Off-Broadway play written by the streets of New York

RESULTS
- 20% increase in traffic to VillageVoice.com
- 51 million media impressions
- Sold out shows over 2 weeks in Manhattan
- 84 articles from editorial channels outside The Village Voice, including New York Times, Funny or Die, Fast Company, Playbill and New York Theater Review
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