Below showed my entries into the group work for the new season. The idea of utilising players faces with specific facts allowed for the fan base to get closer to the team. This also helped fit into the brief requirements for placing Newcastle Falcons at the forefront of the imagery.
Furthermore these designs would act as a collectable for each game with each player being represented. With this competitions could be run to allow fans to have their faces on posters increasing the quality of the fan experience.
In the end the clients almost chose this design however felt that some more flexibility was required.
Following the clients choice in design, social media mock-ups were made to help create a more cohesive theme across all platforms. The main design development used was the development of the wing style.
Below are some of the concepts put forward to help showcase these ideas.
The final aspect was a redesign of the user experience for both the website and largely forgotten app. The new app design was developed to enhance the user experience, this process was done via initial rough wire-frames on Adobe XD followed by a developed hi-res design for testing and showcasing to the client.
The aim was to lead users through a design that reflected a fans game day with match content and tickets up first followed by a countdown and then kit and other additional areas to help enhance the users interactions.
Below are some of the hi-res visuals that were presented to the client.