We chose the name Newport K-Pop (NPKP) keeping the name simple and easy to understand as to not confuse anyone while we were starting up.
We then created a secondary logo featuring the Korean characters "Hana Hana" which translates to step by step, in reference to the way in which the dances will be taught.
The secondary logo was designed to be used as much as possible. The idea was to slowly phase out the typographic logo as the brand became more known
Below is a selection of the content I created over the past year