I enjoy adopting visual language familiar to a digital native and applying it to breaking news stories to draw attention to users and bring a sense of urgency.
The most successful example is when I used meme bars for a statement by Barcelona FC footballer Gerard Pique, who started tearing up when he spoke about the violence that erupted during the Catalan referendum in late 2017.
When the technique is applied to memorable soundbites it usually goes viral.
Watch on Channel 4 News: Gerard Pique says he’ll quit the Spanish national football team before the World Cup if his support for Catalonia's independence referendum is deemed a “problem”.