Next Gen Filmmaking with Premiere Rush: VICE X Adobe Creative Jam

  • Ve Dewey, MBA FRSA

Over the summer of 2018, creatives from VICE UK office participated in a Premiere Rush (beta) Adobe Creative Jam. The focus of the event was 'Next Gen Filmmaking.' The seven teams that competed used Premiere Rush beta to film and edit their short film and a sizzle for the film. “We’re really excited about Adobe Rush,” said Tim Bertioli, VP, International Operations at VICE. “The idea of an application that can make us faster to market and make more content is a game changer for us.” Besides the competition the VICE creatives listened to inspirational talks by: Dr. Eliza Philby (Generations Expert) and Tina Essmaker (Creative Career Coach and co-founder of the Great Discontent) and