Talk to Fernanda Young without limits. We put the phone number of a national celebrity in a magazine and asked the Nextel client to call her.
Nextel is the only mobile company to sell unlimited services for their clients. The idea in this campaign was to bring the “no limits” concept to life through a real experience. To do that, we created an ad inviting Nextel clients to interact LIVE with Fernanda Young, one of the most important female artist/writer of Brazil.
The readers of the magazine could call and talk to her during 15 days. In the site www.naotenholimites.com.br was possible to watch live streaming all the dialogs between Fernanda and the public.
Copy: Call Fernanda Young with out limits.
Sub copy: Call her at a Nextel number (11) 7717-7717 or (0) 30*7717