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NIFTY TEST - video introduction for healthcare providers

NIFTY™ (Non-Invasive TrisomY) is a non-invasive prenatal test, commonly referred to as an NIPT, which accurately screens for certain chromosomal aneuploidies, including trisomies 21, 18 and 13.

The style I had to come up with had to be in line with the NIFTY branding, and, at the same time, show complex information in a clear, organised manner. The best way to tell this story was by utilizing a flat illustrative style accompanied by bold typography.

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