Nighthawks 2.0 - Average order value of +£250

  • Jamie Davidson [Dazze Studio]

Nighthawks is a retailer based in Fukuoka, Japan stocking brands such as Sunsea, Hender Scheme and Namacheko.

Awwwards Honourable Mention. Awwwards Mobile Excellence. CSS Design Awards Special Kudos Award. CSS Design Awards UI, UX & Innovation Award. Best CSS Site of the Day. Mindsparkle Mag Site of the Day.

In January 2020 Dazze Studio designed and built the first Nighthawks website, a showcase site
, picking up x6 awards in the process. 13 months later, to celebrate the 5 year anniversary of Nighthawks, we launched their eCommerce store.

Nighthawks wanted the ‘product to do all the talking’ and be ‘extremely’ easy-to-use for their customers, with the focus on the latest in-store deliveries and latest News posts.
To showcase the product we used a single font, a palette of only 3 colours and worked within a responsive 4 column layout.

We optimised Nighthawks to load, on average, under 1.5 seconds to their target Japanese audience with a global average of 1.9 seconds.