NIKE Air Max 25th Anniversary

Nike and Protein collaborated to bring together a handful of London's brightest young artists to put their own individual creative spins on Nike's most iconic trainer, the Air Max. Each artist was tasked with reinventing a different model of the shoe in their own style and using mediums they specialise in. The chosen artists consisted of animator Matt Box, designer Rosy Nicholas, photographer and set designer double team Bruno Drummond & Gemma Tickle, graphic artist Oscar Bolton Green and colour design whizz Sam Coldy. The project delivered: 5 x limited edition printed fanzines, 5 x original artworks, 5 x limited edition posters, 1 x promotional film and 1 x gallery event.