Nike: Air Max Artist Residency

  • Lydia Caldana

I was commissioned by Nike to work on an art project under the briefing of genetic mutation for Air Max Day 2018, and the launch of Air Max 720. With a group of artists, we developed an evolved creature that could filter out all the visual, textual, audio, and information noise. We created an installation with the outputs at Red Bull Station São Paulo during Air Max Day, as well as a panel to talk about the creative concept and process. https://www.instagram.com/riaekin270/