Nike Air Max - London ON AIR
Across March and April in London (plus New York, Paris, Seoul, Shanghai and Tokyo), Nike invited young Londoners to attend design workshops and create a concept for the future of Air Max for London, based on their experience of the city and existing Air Max icons, turning their city inspiration into reality. A shoe designed for the city, by the city. To support the campaign we created the nike.com/london city-focused hub to provide all the information around the project and encourage consumers to sign up.
We also created visual drivers on nike.com, posters, an Instagram story for the @nikelondon channel and a Snapchat Geofilter for the live event.
