Working with Nike Training, the task was to re-position Nike Men’s Training and launch a new product to market the Metcon 1. Old Billingsgate Market was transformed into a premium training facility, with five elite global athletes and 4 world class trainers putting over 40 influencers through the first Nike Epic Training session.
My roles for this event was create concept ideas, design final branding elements, manage installation teams and stage run the live event. I work with design team, Brinkworth, to create a unique training facility within the confines of a changing budget. I came up with concepts and final designs for all branding throughout the event space and managed the installation team, Genix, to ensure everything within the space was delivered at the highest quality possible. I also designed and produced a number of branded elements and gift packs which were distributed to all guests.