NIKE FEEL TV

Festival of Feel was a 10 days festival to celebrate the ‘Nike Free Hyperfeel’. As a part of the festival, Nike wanted to enable fans from all around the world to join without being present in person.

The project was ‘Feel TV’, an interactive, online live broadcast enabling viewers to tweet in shout-outs and visual effects in real time. The broadcast achieved an average visit of 34 minutes and a global reach of 1.7 million users during the 2.5 hour live show.
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