Nike Flyknit

We transformed an underused green space into an award winning park to help Nike celebrate sport in East London

Launched in the summer of 2012, we were asked to curate and lead a team of local creatives and sports community figures to develop, design and re-generate a local park in Hackney; Aske Gardens. The project was conceived to celebrate the launch of Nike’s newly launched Flyknit shoe, with the campaign centred around the shoe’s four key properties; sustainability, lightness, formfitting and performance. To inspire the re-design by local architects We Made That we produced four week-long youth ‘Creativity × Sports’ workshops, engaging the local community in the design and functionality of the space as well as designing all supporting print collateral. To launch the park, we commissioned art and design practice United Visual Artists to create a temporary community experience – an interactive installation of three sound and light responsive trampolines called Floating Point. The installation became the centre piece of a ten-day event programme organised by Seen Presents, called the Flyknit Festival.

Workshop participants had the chance to discuss the themes with four of Nike’s head designers and thinkers from their Innovation Kitchen in Oregon. They were also mentored throughout the workshops by incredible creative talent from our network including; illustrator Daniel Frost, visual communicator Alice Moloney, fashion designers Cassette Playa and Astrid Andersen, fashion blogger Susie Bubble, photographer James Pearson-Howes and composer Mira Calix.

Key Performance Indicators
· Aske Gardens was awarded top park in Hackney 2014 and Green Flag status for excellence
· Over 140 local participants in workshops, and over 400 visitors on the opening night.
· Described as "one of the social highlights of the Olympic summer.” by Jessica Brinton, Sunday Times Style

‘To some extent we already knew about the great imagination and ambition that young people can have for the city, but the workshops have really emphasised that. There were great ideas, and an amazing level of enthusiasm from a diverse bunch of people.’
We Made That, Architects

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Anyways Creative
Adventurous and meaningful creativity for brands.