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Nike - Hyperdunk

This Nike basketball shoe was created for players who want to master the aereal game, delivering a trampoline-like bounce for pure propulsion. We were requested to create a series of animated GIFs for social media showcasing the essence and context of basketball, with an active and upbeat personality, creating also these stills where the shoe is –just and only– the main hero.

Credits

Serial Cut™

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  • Creative & Art Direction Studio
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Project Tags

  • Nike
  • Photography
  • cgi

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