Nike+ Inspire (D&AD)
Challenge: expand the existing NikePlus membership offer in 2020 to make it more appealing to 14-19 year old girls in London.
Solution: introducing Nike’s new female-led podcast that brings teenage girls the latest discussions on all things sports related. Based in Peckham, Nike+ invites local girls to join the platform to talk about their fitness journeys, self-confidence and to implement a supportive network for young females. Designed for the generation always on the go, Nike+ Inspire can accompany girls on their way to school, at the gym, or just at home. It provides a safe space for teenage girls and a platform to have their voices heard; its easy listening and accessibility means that all girls can get involved and join the local conversations.