Nike’s successful “Let The Run Tell You Why” campaign spoke directly to the booming running population of China – And in the weeks leading up to the popular Hong Kong marathon, we mobilized a fleet of trucks that were equipped with a treadmill and a virtual replica of the course. That let them answer.
Using Instagram video to capture their run inside the truck. As soon as they had finished, they could type out a reason and instantly share a 15 sec video clip online instantly through Facebook and Instagram.