Nike London Phantoms

Nike set out to find and promote Phantom players throughout N-E-S-W London. Hosting a series of trials, meetups, and matches leading up to a final play-off tournament. Giving young ballers a chance to test out new products, design their own kits, share their story and show the world what they are made of. I was responsible for following the journey of each Phantom player over a number of weeks, helping to shine a light on undiscovered talent through an on-the turf lens.