My Time Is Now, which aired on TV for the first time on May 19th during the European Club Final, debuted on Facebook, YouTube, and nikefootball.com. It featured many of the elite players who will battle it out in Poland and Ukraine in Summer 2012, including Cristiano Ronaldo, Neymar, Andres Iniesta, amongst others. Special guest appearances are made by Pep Guardiola, Lauren Blanc and basketball superstar LeBron James.
We created an Interactive Flash Experience allowing users to discover additional interactive content through hidden tunnels at youtube.com/user/NikeFootball/mytimeisnow.
These breakout experiences include extended video sequences, player statistics, games, interactive product displays and training tools — each aimed at inspiring young athletes to become better footballers.
According to YouTube, My Time Is Now was the most watched ad of 2012.