Italy has a specific and significant problem with the perception of sportswomen. They are rarely seen or celebrated and when they are, they’re stereotyped, sexualised, and valued for their appearance over their capabilities. In Milan, one of Nike’s 12 key global cities, 55% of women between 14 and 24 don’t participate in sport. So our challenge was to get 150,000 Milanese young women moving. Yep, that's all of them.