When releasing the 31st version of the iconic Pegasus running shoe, Studio Dare was invited to join up with their very own product specialists and renowned long distance runners: Kjell-Erik Ståhl and Sarah Lahti to create the launch.
Being a shoe for the dedicated long-distance runner, the unique update of the product was clearly brought across to the chosen few by presentations and technical specifications.
Kjell-Erik, who still holds the record of Stockholm marathon (winner both -82 and -86) also has the reputation for being one of the most active competitors (14 marathons in 12 months, average 2.22) shared his thoughts on long distance running, what really makes the difference and how to get there.
Studio Dare helped curate, art direct and produce this very special launch in collaboration with Nike Running Sweden and Löplabbet.
All photographs by Petter Johansson
Images courtesy of Nike Sweden