I was part of the Nike Photo Collective, a small team of photographers that created content for the @Nike account on Instagram. I had 9 photos featured on the @Nike channel, generating a total 2.8 million likes.
CONSCIOUS MINDS partnered with Nike to create the Nike Photo Collective as an answer to solving the need for consistent, premium, and global 365 content creation on Instagram. CONSCIOUS MINDS built a program strategy around hand-picked photographers located in key markets to scale Nike's ability to capture real-time "Just Do It" moments. This resulted in @Nike’s follower growth jumping from 2 million to over 15 million in the first year.
Companies
Nike
- Fashion and Textiles
