Nike — "Run It"

As part of the ‘Impossible To Ignore’ campaign, Stink partnered with Nike and W+K to create the dynamic lyric video for the title track by Jay Park featuring Woo Won Jae and Jessi. Our challenge was to create a way for the audience of Winter Olympic sports fans in Asia to co-star alongside the artists. So we built a system that allowed users to submit moves on Kakao to play their way into the final edit. When they did, they also got auto-rendered, auto-art-directed social assets in return. Amazing edit magic by Pete Fullerton.

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