I wrote a review of Nike's ad "Nothing Beats a Londoner" for PAUSE Magazine.
"The city takes pride in being sports and work obsessed, and Nike hopes that promoting this lively and creative sporting community will help kids feel more inclined to participate in sporting and cultural events around their city. The film is an ode to the metropolis, to the culture, to its athletes and its youth. It is the proper salute to the cultural diversity, and yet joint identity, that makes London the greatest city in the world. And this… this might be the greatest advert yet."
Read the article here: http://pausemag.co.uk/2018/02/nikes-new-ad-nothing-beats-a-londoner/