NIKE Sweden, Instagram

  • Emelie Holgersson
What: Launched and managed Nike Sweden's Instagram account under the concept 'Anything but ordinary'.
Aim: Bring inspiration to every Swedish athlete* by showcasing different locations in Sweden - from the open fields in the South to the mountain heights in the North.
My role: Conceptual copywriting and assisting in editorial pick.
A win: We surpassed our main competitor after just a few months when it came to # followers. The competitor had been on Instagram for a couple of years.

Nike Global regrammed one of our posts: https://www.instagram.com/p/4FNiyEgUSa/?hl=en (not the original copy).

* 'if you have a body, you are an athlete'
(Account now merged with Nike Global)