Nike The Art + Science of Feeling

We produced content to communicate an innovative new product to a creative audience

In collaboration with Nike we worked with director and motion designer Emrah Gonulkirmaz to create a sensory exploration into the supernatural performance of Nike Free Hyperfeel. Taking lead from Nike+ running data, the animation acts as a personal response to the act of running, creating an abstract interpretation of running data and emphasising the natural motion, flexibility, form and sensation of the Free Hyperfeel shoe. Sound design by CypherAudio. The video appeared in sought-after titles including Hypebeast, Inventory and Freshness Magazine.

“From beginning to end, the work displays a captivating artistic understanding of a sensory overload. MIND. BLOWN. COMPLETELY.“ Freshness Magazine

Team Credits

Callum Green


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Anyways Creative
Adventurous and meaningful creativity for brands.
Callum Green
Creative & Strategist