Concept Summary: A 50 Second TV Spot
This visual ad collaborates with Sir David Attenborough to allow audiences to relate the Nikon with flawless image-quality seen in his documentaries. The Nikon is approached as if an extraordinary animal; described using documentarian language.
Background SFX: Eerie and musky air, the distant sound of crickets, frogs and other rainforest creatures echo through the forest.
VISUALS- The Nikon Camera is in a rainforest tree, perched at a slight angle. There are branches and leaves surrounding it, and the air is humid and dense.
The camera very slowly begins to zoom towards the tree, and David Attenborough’s voice begins to narrate the scene in a documentary-esque style.
– DAVID ATTENBOROUGH DESCRIBES THE NIKON CAMERA AS IF IT IS A RARE AND MAJESTIC CREATURE.
VOICE- “As we get closer to this dark and mysterious being, we can see its vertebrae possesses strong and durable qualities. Its glass eye, captures its prey quicker than the blink of an eye- the fastest hunter of them all. Its swift auto-focus allows it to pick out the most vulnerable of prey, capturing their pixels impeccably. Its ability to change lens allows this majestic creature to adapt to all settings- proving it is the most evolved of it’s kind. And as it–
VISUALS- The camera stops zooming very abruptly, and it almost shakes- suggesting an interruption.
VOICE (Australian Accent) – “Excuse me mate- you’re in my shot”.
VISUAL- A whole body shot of David Attenborough. Confusion takes over his face.
VISUAL- He turns around and sees a crocodile behind him.
CLOSE UP- Camera cuts to a close up shot of the crocodile’s head. It growls enthusiastically. As if it is hungry.
CONCLUSION/RESOLUTION– THE NIKON LOGO APPEARS ON SCREEN