Nilon's - Tiffin for Mom

  • Ananya Gambhir
To reach out to an audience that is largely driven by emotional, on-the-nose advertising, we created a concept that anyone across socio-economic sections could relate to. Based on the idea that, come rain or shine, our mothers always have our tiffins ready first thing in the morning, we decided to create a video that encouraged people to give back to their mothers on Mother's Day to thank them for their tireless efforts across the years.