Expectations :
- Packaging and wrapping around a pair sandale
- Packiging collector for an event of our choice.
- Communication support
The target market is strictly Spanish, to be precise, young Spanish people.
The chosen theme is dream. The use of a monogram resolves around the idea of making an emblem to emphasize the paradox towards young Spanish people.
Because there is a Spanish pun intended :
Nini = ni trabajo, ni estudio (neither work nor study). Related to the shoes, neither hot or pain, what else?
The «book» form is related to the dream, or the popular object we bring with us to the to beach.