A Fiat 500, vintage suitcases and baskets, childhood scents and family traditions: here it is the new entirely Italian business model conceived to experiment in the English capital city.
This small itinerant shop goes around London offering sweet nibbles made of dry biscuits to dip into a glass of wine. Anadjustable "hat" keeps in the shade the wine bottles exhibited on the roof of the car; a table unfolds through the car forward windows, allowing to use the small Fiat interiors as ashowcase. When it is time to get back on the road, above the right mirror a bunch of red "grapes" blows in the wind.
A practical and simple design that keeps low the initial costs of the start-up without renouncing to poetry and congeniality. From the materials, through thepackaging graphics, up to the shop set up, this project talks aboutauthentic tastes and emotions, like the frugal picnic ones that Italian families used to have around their beautiful 1960' Fiat 500.