NISSAN LEAF - US LAUNCH CAMPAIGN

After 100 years of the same old car, it’s time for something new. A car with no oil, no gas tank, no transmission, no tailpipe. A car that runs on 100% electricity. A car that charges while you sleep, while you shop, while you work. A car that’s nearly 100% recyclable. A car that’s more economical, more efficient and more responsible than any gas car on the planet.

We created a massive integrated campaign, starting with two global spots that introduce the world to "the new car" - the Nissan Leaf.
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