Nivea Sun - Paint by Number

  • Mark Livni

Context: During the summer, thousands of families head to the coast to spend their vacation on the beaches of South Africa. Problem: Many people don’t take into consideration how harsh & dangerous the summer sun can be. Idea: To give children colouring-in-books but only supplying them with crayons that have shades of red. When they colour in the images parents become aware of the harsh realities of sun exposure.