School project : taking an already existent packaging and using it for another product after small modifications.
This sell-together two packagings is design around a fictive Belgian brand of dark chocolate, NOIR, prompting consumers to taste and discover "blindly " dark chocolate. The intent was to go beyond the idea that dark chocolate is "always bitter".
You have two way of consuming dark chocolate; you "eat" in big portions from 50 to 70%, or you let it "melt" in small portions from 80 to 99%. Hence two packagings.
The consumer decides for himself the way and when he consumes dark chocolate from 50 % to 99 %. The painting patterns inside insinuate the mixing of aromas. The consumer, as a painter, makes his choice of tasting : he does his mixes with the raw material that is cocoa.
Finally, the consumer discovers the rate of cocoa, and might be surprised that in the end, dark chocolate might not be as bitter as he thought.