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Nokia MiniMO

Nokia wanted to connect with students by teaming up with MOFILM, a pioneer in made-for-mobile content that attracts big name talent like Kevin Spacey and Spike Lee. All very well for film students and movie buffs, but what about your average stude?
Cue MiniMO, our competition designed to students to grab their camera phone and some mates, and start having fun making films.
The main vehicle for this is our Mobile Filmmaker's Bible, a pocket-size booklet gorgeously illustrated by Holly Wales. We challenge students to reshoot an iconic film scene, set on their campus. Whether they choose to recreate Napoleon's dance on their main hall stage, the Coyote Ugly girls' service in (or on) the SU bar, or a certain Titanic moment on a corner of fire escape railing, the Bible's full of handy hints for recreating those classic shots on the small screen.
And all you need is a roll of duct tape - who knew?
Each team of Connectors also gets a set of posters to place strategically around campus. These feature perforated props to fire students' imaginations, and help them bring the scene to life.

Project Tags

  • concepting
  • copywriting
  • print

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