Nômade is a video production firm arisen from the wish of a full-time—but also freelance— filmmaker, to become a formal business owner. The idea came up when she noticed that the freelance work demand was increasing in a quite fast pace and that past clients were recommending her work to other people. When juggling between full-time job and freelancing became hard to handle, Nômade started to gain shape.
By formalising the business, the main goal was be to get more control over her work life and relationship with clients, as well as being free to manage time and find new prospective clients.
Branding and visual identity.
The main challenge was to introduce Nômade as a competitive and reliable service in a already established film market. In order to do so, the client and I designed a initial project composed of three main steps: branding, go-to-market strategy and visual identity.