NonEGYBoi

I was a brand consultant for the Egyptian designer, Ahmed Serour, which focused shooting a series of photographs and fashion film to help him to further his brand. In term of styling I combined the rich colours with opulent layers. In order to question gender norms and created alien icons by putting the Egyptian shopping bag over the head. There was an Arabic voiceover with English subtitles to imaginatively get inside the head of the NonEgyBoi character