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Nordea Sweden goes Snapchat

We wanted to reach our young customers and potential customers. So we started a new team called Nordea Young.
Their mission is to contact our young customers, and also proctively contact new young customers. We also needed a channel for them to reach a bigger audience - so I set the strategy and implemented our Snapchat channel.
As the first bank in Sweden we entered Snapchat, and our follower base quickly grew a long with the engagement from the followers.

Credits

Sofia Bressler

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  • Social media and digital communications manager
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Project Tags

  • Snapchat
  • Social Media Marketing
  • Young customers
  • banking

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