Welcome to Nordlys: an enchanted land dominated by snow-capped peaks and frozen fjords. A otherworldly realm where adventure, culture and tradition unite and draw inspiration from the spellbinding lights of the aurora.
Tasked with the challenge of positioning Northern Norway as the ultimate destination to experience the Northern Lights - and SAS as the airline that flies you there - we conceived the idea of a destination so magical that it is hard to discern fact from fiction.
Located in Northern Norway's vast aurora zone, 'Nordlys' - Norwegian for 'Northern Lights' - is in fact, a motif created by mr.h for the region as a whole; a mystical term designed to celebrate the region’s celestial beauty and its rich association with the natural light phenomena.
To bring this world to life we handpicked a team of influencers to capture and share the magic of ‘Nordlys’ via social media. A dedicated Instagram page (@visitnordlys) has quickly gathered momentum and performs the role of diverting eyes to a specially curated Visit Nordlys campaign page where captivated followers have been able to discover more about this most magical of winter destinations.
mr.h also designed a rigorous paid media strategy and implemented this multi-platform campaign across Visit Norway's international markets, including the UK, US, and Germany, where it continues to achieve outstanding success.

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Travel, Luxury, Lifestyle
Senior Account Manager
Front end dev / Digital designer