Identity and creative for Calderdale's hidden gem, the Norland Scarecrow Festival.
The Norland Scarecrow Festival is an annual community run event taking place in Norland, a small W. Yorkshire village just south of Halifax. Each village household makes and displays a themed scarecrow and all proceeds are donated to local causes and charities.
The rebrand aims to capture the essence of the scarecrow, a handmade collection of parts coming together to form a single unique form, as well as the vibrant feeling in the village during the festival. Each application should be different from the last, all the way down to the imperfections.