Working directly with the luxury hotel client Northcote and Beach London I worked with Daniel Hutchinson to elevate their current brand with a modern, fully responsive solution. Showcasing the Michelin star restaurant, the content is led by the food and it’s creator Nigel Haworth. Art directing a new suite of photographic assets to modernise and humanise the hotel experience aided the simple design to feel like the premium brand Northcote wanted to achieve.