In 2022, a team of rowers and adventurers will set off from Baffin Island, Canada, on an expedition to become the first to traverse the Northwest Passage by human power alone. The journey will see the crew row in 2 hour shifts, non-stop for 2 months before arriving at Point Barrow in Alaska. I have been involved in producing narrative, commercial and social media content for the expedition. A small selection can be seen here, with a wide range of content available on the crew's Instagram, @nwpexpedition.