Not Out

For Design Bridge I was challenged with convincing the judges about something I am passionate about so I chose cricket something I have played since I was a child. I looked at why their has been a decline in cricket in the recent years and how I could overcome this problem and introduce more young adults into the game that may have lost interest in the teenage years. The Not Out campaign looks at why people find cricket boring. It adds a humorous take on these problems and along side the photography creates an eye catching magazine advert that will feature in mainly men’s fitness magazines. The posters also combine with an application that has been designed with a simple, easy to navigate menu allowing you to view all the information you would need to follow your interest in cricket.