The brief for this project was to choose two 'brands' and come up with a reason for their collaboration. I came up with the idea of encapsulating Notting Hill Carnival's atmosphere and overall appearance and using it to transform the London Underground by creating an exciting and enjoyable themed experience.
The Underground would feature the collaboration during August to generate excitement and curiosity surrounding the Carnival at the end of the month. The target audience would be young business travellers and international visitors. The collaboration would be primarily based in Kings Cross St. Pancras Underground station - one of the busiest stations in London which is used by both commuters and tourists.