The biggest sporting event in the world.
Not quite. But to a lot of these young sportsmen and women these will be the biggest games of their careers. The games with the biggest crowds, the greatest memories, the brightest lights crammed in last minute before the long exam period of their lives at Deloitte or similar. Anyway.
I know that big game feeling, trust me - we played our rugby rivals at high school in front of a crowd of over two thousand screaming fans and lost 3-0. Sometimes I think about that game and the feeling is great anyway. Kind of.
The campaign was big and bold which rode off the back of a scoreboardy lookin' logo that had zap. I really enjoyed working on this project, the design concepts behind the logo tied in really neatly with the rest of brand that followed - it all seemed to fall into place.
The promo-materials at the games felt right, they captured the atmosphere and intensity well. I started combining some photography with the brand and that worked neatly too. The whole project was a massive buzz.