We were engaged by Rose-Innes Design, a well-established branding and packaging agency, to aid in the creation of Nouvelle’s new web design. Our task was to create a CGI bathroom which would feature Nouvelle products and would have interactive areas and fit within a specific web area.
The bathroom elements were modelled in Cinema 4D R15 from a massive mood board that the designers from Rose-Innes had drawn from a specific period style. We utilized the usual television set approach, as the camera would be locked at a certain position, and therefore only created the visible elements.
The lighting and studio-style setup was created and rendered using the VrayforC4D engine, and the final render was output as a multipass image, so that we could separate each layer such as highlights, reflections and shadows. This would give us more control in post in the event that the client needed to adjust anything on the fly, and also helped with final compositing to achieve a realistic bathroom. Alpha channels were used to separate certain objects that were required for the interactive elements.