Nouvelles Hauteurs: Khayma Rooftop, Paris

Khayma was the concept that set the bar high – very high – with a rooftop that fused unparalleled view of Montmartre and its Sacré-Cœur basilica with world-renowned DJs and mixologists, becoming an overnight hotspot for international creatives. I worked with multiple fashion brands for exclusive Paris Fashion Week parties, embraced the art scene with art shows and installations and created a tailored network of young talent that called Khayma their second home. I also created the activation strategy involving multi-fascia PR campaigns, influencer engagement, as well as digital reach to the local community to position the brand as a local hero spot.