An initiative that mixes two universal pleasures: cooking & reading.
6 recipes that belong to 6 fiction stories. All you have to do is read the story and follow the steps that appear in color. The waiting times between each step coincide with the reading time. So you're entertained while you wait.
The recipes were available on the website, by order or in pack in-store next to their ingredients.
Role
Pouline Atencio: Concept, art direction and design.
Roberto Luque: Concept, copywriting.
Agency
Leo Burnett, Madrid.
Awards
FAB Awards - Food And Beverage Creative Excellence.
Grand Prix. Collateral & Point of Sale.
El Ojo de Iberoamérica. Gold. Design.
El Ojo de Iberoamérica. Bronze. Direct.
El Ojo de Iberoamérica. Shortlist. Content.
GPC Leo Burnett. 7+.
Club De Creativos CdC. Silver. Best writing.
Club De Creativos CdC. Bronze. Idea.
El Sol. Shortlist 3 scores.
